My background includes varied roles in the customer service, technical, marketing and even (however briefly) sales fields. The lessons that I’ve learned in each field have helped shape how I view the Customer Experience. I fundamentally believe that customer experience can do more for your marketing and sales efforts than most companies realize. It’s not…
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Using Cinemagraphs for Email Everyone wants their email to stand out. One popular method is to use animated GIFs as a means to catch the eye. The movement of a GIF can surprise the viewer in a good way and help you stand out in a crowded inbox. In this post, we’ll talk about a…
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All the world’s a stage, And all the men and women merely players; They have their exits and their entrances, And one man in his time plays many parts… As You Like It, Act II, Scene VII – William Shakespeare I’ve had this idea bouncing around in my head for a while now, and that…
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The post today is about my journey to get certified with Google Analytics. The training for this certification was, in my opinion, much more robust than the Adwords course materials. There were videos with Justin Cutroni, the Digital Analytics Evangelist at Google, that were well done and had great information. I feel that I retained…
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Today I decided to get certified with Google Adwords and Google Analytics. Admittedly it’s been a few years since I was involved with either product so I knew I would have a lot to catch up one. What I didn’t realize was just how intricate the Adword network was now. You see ads every day wherever…
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