Developed cohesive social media presence and customer outreach programs for e-commerce website. Planned and executed coordinated quarterly marketing calendars for applicable digital marketing channels. Managed keywords, descriptions, and content for eCommerce website to increase page position via SEO.

• Designed monthly PPC and display advertising on Facebook and Google to generate demand and increase website traffic.
• Implemented solutions for email marketing initiatives leveraging Eloqua marketing platform, leading to 20% increased customer engagement.
• Analyzed website, social, and email metrics to inform quarterly strategic marketing direction.
• Identified trends and insights, and optimized ad spend based on performance insights.

Managed and executed client email and landing page projects for multiple CPG, entertainment, and software clients. Scheduled and performed campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven emails within enterprise MA and email systems such as IBM Marketing Cloud.

• Performed quality assurance, functional testing, and process documentation to ensure error free email deployment across multiple devices and email clients.
• Tracked and reported email performance metrics using standard and ad hoc reports, suggested campaign and program insights based on findings.
• Manipulated large database extensions upwards of half a million records with product, coupon, and subscriber information and built customer profiles based on various metrics.
• Prioritized assignments based on capacity and capabilities, managed timelines and continuously improved agency email processes.

Developed and implemented custom Marketing Automation solutions as managed service for customers including scoring profiles, lead flows, triggers, email campaigns and landing pages. Managed multiple enterprise-level managed services accounts simultaneously. Produced custom reports for clients.

• Guided clients on best practices for Marketing Automation, leading to 20% average increase in email response rates.
• Created product documentation, sales brochures, and promotional materials to generate interest in managed service solutions.

Led expert support team for LoopFuse Marketing Automation product, OneView, solving customer technical issues and training. Created documentation for, and maintained, online customer support community.

• Triaged support cases and assigned to development resources as needed, reducing time to fix for customer issues.
• Produced instructional videos and screencasts to facilitate education of customers new to world of marketing automation.

Developed dozens of custom real estate websites from initial request to production and implementation. Managed custom CMS website content and trained customers on use of site. Scheduled regular content updates and maintenance of customer websites. Designed custom graphics and templates for clients using Adobe products.

• Onboarded customers online, via telephone, and through in-person presentations on how to use custom CMS website for real estate agents.